A good website is that which is aesthetically pleasuring (graphic design) and contributes efficiently to access contents (information design).
Visual design is a professional field which studies information systems, in order to turn data into visual shapes, taking into account perceptive processes. It consists of the creation of functional images with communication purposes. New technologies are used to make this possible, getting a more structured development of the visual information.
The world more often rewards the appearance of merit than merit itself.
(La Rochefoucauld)
Visual design analyzes and transforms data in visual structures through perceptive (vision science) and cognitive processes for a later planning of image media to generate websites which interact with the users in their context of use.
¿What do we take into account?
Visual design evaluation involves, on the one side, evaluating interface graphics reticle, typography and color aspects, and on the other side, information design to ensure its understanding by the user.
¿How do we measure it?
Visual design evaluation services involves evaluating the graphics of the website so it's aesthetically pleasuring and analyzing the Information Design so it provides an easy and intuitive access to contents.
Among the techniques to evaluate the Visual Design we have the IDV (Information Density Value), trends analysis, Navigability evaluation, report delivery... There are also several metrics applicable to the Visual Design, such as proportionality, non used areas, density, margins and alignment, etc.
